Today, there is a lot of discussion about the race to build the “best” generic AI model. At Adobe, though, we see a future in which thousands of specialized models emerge, each strong in their own niche.
如今，关于构建“最佳”通用人工智能模型的竞赛有很多讨论。不过，在 Adobe，我们看到未来将出现数以千计的专业模型，每个模型都在自己的利基市场中表现出色。
Some will pioneer specific creative effects that customers will leverage, much like the use of plugins in our Creative Cloud applications today.
有些将开创客户可以利用的特定创意效果，就像今天在我们的 Creative Cloud 应用程序中使用插件一样。
Other models will power Acrobat AI Assistant, a new feature now generally available that instantly generates summaries and insights from long documents.
其他模型将为 Acrobat AI Assistant 提供支持，这是一项现已普遍推出的新功能，可以立即从长文档中生成摘要和见解。
And, as we announced at Summit, we use our own technology and third-party AI models in our Digital Experience applications to help customers analyze data, discover actionable insights and drive personalization at scale.
而且，正如我们在峰会上宣布的那样，我们在数字体验应用程序中使用我们自己的技术和第三方人工智能模型来帮助客户分析数据、发现可行的见解并大规模推动个性化。
Our customers will use different models for different uses, and Adobe will ensure our customers can easily choose the best tool for their work goals.
我们的客户将针对不同用途使用不同的模型，Adobe 将确保我们的客户可以轻松选择最适合其工作目标的工具。
When it comes to creativity, inspiration cannot be constrained. That’s true whether you’re creating an illustration, a video, or a marketing asset.
当谈到创造力时，灵感是不能被限制的。无论您是在创建插图、视频还是营销资产，都是如此。
And that’s why at Adobe we’ve always made our tools accessible across platforms and as open as possible to any format or raw material, whether it’s your own drawing, a photograph from any camera, or footage you bought from a stock service (our own service or any other).
这就是为什么在 Adobe，我们始终让我们的工具可跨平台访问，并尽可能对任何格式或原材料开放，无论是您自己的绘图、任何相机的照片，还是您从库存服务（我们自己的）购买的素材服务或任何其他）。
Now, in the era of generative AI, there is an entirely new ecosystem of material to find and include in your workflow. That’s why we’ve integrated Firefly, our family of generative AI models, directly into our products. Firefly models were developed for the categories and use cases our customers are most focused on and were designed to be safe for commercial uses.
现在，在生成人工智能时代，有一个全新的材料生态系统可供查找并包含在您的工作流程中。这就是为什么我们将生成式 AI 模型系列 Firefly 直接集成到我们的产品中。 Firefly 模型是针对我们的客户最关注的类别和用例而开发的，并且旨在安全用于商业用途。
We also recognize that our customers use generative AI to achieve many different creative objectives and may want to choose a different, sometimes niche, model to suit their needs.
我们还认识到，我们的客户使用生成式人工智能来实现许多不同的创意目标，并且可能希望选择不同的（有时是利基的）模型来满足他们的需求。
For that reason, we are excited to keep our creative tools open by supporting generative AI models from other companies directly in our applications.
出于这个原因，我们很高兴能够通过直接在我们的应用程序中支持其他公司的生成式人工智能模型来保持我们的创意工具的开放性。
In many ways, generative AI for a creative tool is an entirely new source of footage akin to a magic camera. It can produce raw imagery, snippets of video, or draft text, but for most of our customers, this content is just a starting point.
在很多方面，用于创意工具的生成式人工智能是类似于神奇相机的全新素材来源。它可以生成原始图像、视频片段或草稿文本，但对于我们的大多数客户来说，此内容只是一个起点。
Perhaps you use it as inspiration on a mood board as you explore creative directions. Or maybe you’re editing and incorporating the AI-produced content into your project — or leveraging AI to make unlimited variations of what you’ve created.
也许您在探索创意方向时将其用作情绪板上的灵感。或者，您可能正在编辑人工智能生成的内容并将其合并到您的项目中，或者利用人工智能对您所创建的内容进行无限的变化。
Whatever your goal may be, our goal is to provide industry-standard tools, like Adobe Photoshop, Adobe Acrobat, and Adobe Illustrator, and seamless workflows that let you use any materials, from any sources, across any platform, to create what is in your mind’s eye.
无论您的目标是什么，我们的目标都是提供行业标准工具（例如 Adobe Photoshop、Adobe Acrobat 和 Adobe Illustrator）以及无缝工作流程，让您可以使用来自任何来源、跨任何平台的任何材料来创建内容你的心灵之眼。
Whether you want to use Firefly or another specialized AI model, we’re working to make the process as seamless as possible from within Adobe applications.
无论您想使用 Firefly 还是其他专门的 AI 模型，我们都在努力使 Adobe 应用程序内的流程尽可能无缝。
ADOBE FIREFLY 土坯萤火虫
Experiment with the latest in generative AI.
尝试最新的生成人工智能。
A choice of AI models
AI模型的选择
Generative AI has already proven itself to be a new and incredible source of content and inspiration, but one’s taste and tools continue to determine the outcome. We’ve seen this firsthand with the launch of Firefly.
生成式人工智能已经证明自己是一种新的、令人难以置信的内容和灵感来源，但一个人的品味和工具仍然决定着结果。随着 Firefly 的推出，我们亲眼目睹了这一点。
The majority of our customers use AI as a step in their process, not an end in itself. They’ll take what the AI model produces and tweak it, integrate it into their overall project and keep working until they achieve what they imagine.
我们的大多数客户将人工智能用作其流程中的一个步骤，而不是其本身。他们将利用人工智能模型产生的结果并对其进行调整，将其集成到他们的整个项目中，并继续工作，直到实现他们的想象。
The numbers we see in our products bear that out.
我们在产品中看到的数字证明了这一点。
The vast majority of content generation with Adobe Firefly has taken place within our flagship applications, whether that’s using Generative Fill in Photoshop, Text Effects in Express, Firefly Variation Generation in GenStudio or other applications and features.
使用 Adobe Firefly 生成的绝大多数内容都是在我们的旗舰应用程序中进行的，无论是使用 Photoshop 中的生成填充、Express 中的文本效果、GenStudio 中的 Firefly 变体生成还是其他应用程序和功能。
Adobe’s greatest value has always been our applications and services, which provide the power and control our customers need to produce their best work efficiently and collaboratively.
Adobe 的最大价值始终是我们的应用程序和服务，它们为我们的客户提供高效协作地创作最佳作品所需的能力和控制力。
By integrating many different models into our products, we’ll make it easy for customers to draw on the strengths of each model within the powerful workflows they use every day.
通过将许多不同的模型集成到我们的产品中，我们将使客户能够在他们每天使用的强大工作流程中轻松利用每个模型的优势。
We already partner with third-party AI models in Document Cloud and Digital Experience products. We’re now exploring the addition of non-Adobe AI models throughout Creative Cloud.
我们已经在文档云和数字体验产品中与第三方人工智能模型合作。我们现在正在探索在整个 Creative Cloud 中添加非 Adobe AI 模型。
This week, at the National Association of Broadcasters conference in Las Vegas, we showed some early “sneaks” of how professional video editors could, in the future, leverage the Runway or Open AI Sora video generation models, integrated in Premiere Pro, to generate b-roll to edit into their project, or how they could use either Firefly or third-party models like Pika with the Generative Extend tool to add a few seconds to the end of a shot.
本周，在拉斯维加斯举行的全国广播公司协会会议上，我们展示了一些早期的“先睹为快”，展示了专业视频编辑人员未来如何利用集成在 Premiere Pro 中的 Runway 或 Open AI Sora 视频生成模型来生成b-roll 来编辑到他们的项目中，或者他们如何使用 Firefly 或 Pika 等第三方模型以及 Generative Extend 工具在镜头末尾添加几秒钟的时间。
Suffice to say, customers will enjoy choice and endless possibility as they create and edit the next generation of entertainment and media in Premiere Pro.
可以说，客户在 Premiere Pro 中创建和编辑下一代娱乐和媒体时将享受选择和无限的可能性。
By supporting the growing ecosystem of third-party models over time, much like we do with cameras and formats, we ensure that customers can incorporate or generate any footage within Adobe’s applications and are only bound by their imaginations.
通过随着时间的推移支持不断发展的第三方模型生态系统，就像我们对相机和格式所做的那样，我们确保客户可以在 Adobe 应用程序中合并或生成任何素材，并且只受他们的想象力的约束。
Advancing the possibilities of generative AI with Firefly
利用 Firefly 推进生成式 AI 的可能性
As we partner with other generative AI providers, we will also continue to develop our own AI models, like Firefly, in the areas in which we have deep domain data and expertise, such as imaging, video, audio, and 3D, and for use cases that require specific workflows and integrations across our products.
当我们与其他生成式人工智能提供商合作时，我们还将继续在我们拥有深厚领域数据和专业知识的领域（例如图像、视频、音频和 3D）开发我们自己的人工智能模型，例如 Firefly，并供使用需要特定工作流程和跨我们产品集成的案例。
With our own models, we can provide benefits we know are important to you, including:
通过我们自己的模型，我们可以提供我们知道对您很重要的好处，包括：
- Customization: Enterprises can now train a custom version of Firefly with their own copyrighted brand images, logos, characters and styles.
定制：企业现在可以使用自己受版权保护的品牌图像、徽标、字符和风格来训练定制版本的 Firefly。
That model, available only to the company that creates it, supercharges production of on-brand assets while ensuring that valuable IP remains firmly within the company’s control.
该模式仅适用于创建该模式的公司，它可以加快品牌资产的生产，同时确保有价值的知识产权始终处于公司的牢牢控制之下。 - Fine-grained Controls: Drawing on decades of understanding of how our customers work, we’ve incorporated features that provide unprecedented precision when generating content. One recent example is Structure Reference — you upload an image that has the composition you’re looking for and every image generated will match that structure. We have an exciting roadmap of such capabilities coming to our products.
细粒度控制：凭借数十年对客户工作方式的了解，我们融入了在生成内容时提供前所未有的精度的功能。最近的一个例子是结构参考 – 您上传一张具有您正在寻找的构图的图像，生成的每个图像都将与该结构匹配。我们为我们的产品制定了令人兴奋的此类功能路线图。 - Commercial Safety: When we build our own proprietary models, we can control what goes into the model.
商业安全：当我们构建自己的专有模型时，我们可以控制模型中的内容。
For example, today’s Firefly Image Generation model is designed to be commercially safe, by being trained on licensed content, such as Adobe Stock, and public domain content where copyright has expired, and customers have shown that this is a critical feature when they are building content for commercial consumption.
例如，今天的 Firefly 图像生成模型被设计为具有商业安全性，通过对许可内容（例如 Adobe Stock）和版权已过期的公共领域内容进行培训，并且客户已经表明，这是他们构建时的一个关键功能用于商业消费的内容。
Responsible innovation 负责任的创新
Adobe has developed our own AI models with a commitment to responsible innovation and we will apply what we’ve learned to ensure that the integration of third-party models within our applications is consistent with our safety standards and add additional protections for our customers to improve their experiences.
Adobe 开发了自己的 AI 模型，致力于负责任的创新，我们将应用我们所学到的知识来确保我们的应用程序中第三方模型的集成符合我们的安全标准，并为我们的客户提供额外的保护，以改进他们的经历。
And as one of the founders of the Content Authenticity Initiative, we’ll attach Content Credentials to assets produced within our applications so that people who work with or view the content can see how it was made, including what AI models were used to generate the content created on our platform.
作为内容真实性计划的创始人之一，我们将把内容凭证附加到我们的应用程序中生成的资产，以便使用或查看内容的人可以看到它是如何制作的，包括使用哪些人工智能模型来生成内容在我们的平台上创建的内容。
This type of transparency will allow you to achieve the goals you want; in the way you want to.
这种透明度将使您能够实现您想要的目标；以您想要的方式。
And finally, we’ll continue to connect with customers through multiple channels — from in-app feedback to community groups and social listening programs — to help identify and address issues quickly.
最后，我们将继续通过多种渠道与客户联系——从应用内反馈到社区团体和社交聆听计划——以帮助快速识别和解决问题。
We’re living through the dawn of the generative AI era and just starting to see how this technology will help us all work and create more efficiently and achieve results that would have been impossible before.
我们正经历着生成式人工智能时代的黎明，刚刚开始看到这项技术将如何帮助我们所有人更高效地工作和创造，并取得以前不可能实现的成果。
No doubt, outfitting the world’s greatest and most creative minds with industry-leading tools and an ecosystem of generative AI models at their fingertips will truly change the world through digital experiences.
毫无疑问，为世界上最伟大、最具创造力的头脑配备行业领先的工具和触手可及的生成式人工智能模型生态系统，将通过数字体验真正改变世界。
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